Comfort | Keeping Your Clothes New for Longer

We all know how important our clothes are and as much as possible we always want them to look fresh and new. Especially as a blogger during events we always want to look presentable and show our best foot forward. I remember repeating my favorite clothing pieces various times, may it be my favorite shirt, pants, dress or skirts, but of course wearing it all the time means washing them frequently hence aging the fabric. At times you will see yellow in some areas, bobbling (himulmol) or loosing it's shape. I know it's important to really invest in good clothing to keep the quality better for long, but a great key for keeping them looking new is also your detergent.

With new Comfort Care Detergent , you can keep your clothes new for longer. With it's unique innovative formulation, the new Comfort  Care Detergent addresses the five signs of clothes aging.

GLAMOUR CARE

CASUAL CARE

Rajo Laurel, Daryl Chang and Apples Aberin enlightened us with how they confidently wear and style their favorite pieces over and over.

During the event, interactive booths were setup for us to see how the new Comfort Care Detergent fights the five signs of clothes aging. We were also given a magnifier compatible with our phone cameras to see how fabric washed with Comfort differs from other brands.

The Comfort range is powered by two of the most superior technologies ever seen in the category.

Advanced Anti-Aging Technology
- in Comfort Fabric Solution products (fabric cleaning) prevents clothes from aging by caringfor every fiber in clothing, it also prevents the signs of wear out: pilling/bobbling. In addition, it prevents ash residue that gets deposited into the fabric, which affects color vibrancy.

Advanced Triple Care Technology
- in Comfort Fabric Sensation products (fabric conditioning) enhances the beauty of clothes, protecting them from color fading, fiber pilling, and shape loss, ensuring smoother and softer-feel clothes.

When used together, Comfort's Fabric cleaning products prevent clothes aging, while Comfort Fabric's conditioning products maintain or bring clothes close to their original state.

Comfort is available in powder detergent, liquid detergent, fabric conditioner, detergent capsules and dry wash spray, and in two variants: Glamour Care and Casual Care.