The New Palmolive Expertique Line For That Salon-Beautiful Hair

Just this August 2 Palmolive, the country’s #1 personal care brand**, unveils a new range of hair care products created for women who aspire to take control of their life and their hair. As a person who's always on the go, colors and bleaches her hair often, a hair spa day is always needed! However, since I've been busy a lot lately I don't have the time to go to a salon and have them take care of my hair. What I can only do is to use conditioner twice a week (Don't judge! I don't want to fully dry out my hair with every shampoo use hehe) And that is it for my hair care! I feel guilty about not taking care of my hair enough and so I'm very glad of the new product Palmolive released!

The New Palmolive EXPERTIQUE^TM is a full hair care regimen inspired by and crafted with experts to deliver salon-beautiful hair from the comfort of one’s home. It offers a complete range of hair solutions for those struggling with dull, damaged, and frizz-prone or flyaway hair. - Emily Fong Mitchell, Marketing Director for Colgate-Palmolive Philippines

Arvind Sachdev - President and General Manager of Colgate-Palmolive Philippines

Palmolive EXPERTIQUE^TM welcomed its brand ambassador, the 1^st Filipina winner of Asia’s Next Top Model, Maureen Wroblewitz.

The products in this new line that are infused with activated Kera-Ceramide Serum (KCS), contain technology that offers the powerful combination of Keratin and Ceramides, nourishing hair from the inside out. If you ask, what makes this line stand out from other brands? Nymia Raagas, Personal Care Consumer Innovation Center Director for Colgate-Palmolive Philippines explains, "Its formula with the two-fold efficacy of the KCS technology differentiates Palmolive EXPERTIQUE^TM from other hair care brands. Keratin deposits protein back into the hair for added strength, smoothness, and protection. Ceramides, on the other hand, help restore proper balance within the hair, and provide a protective barrier that shields hair from damage" 

The new Palmolive EXPERTIQUE^TM product line consists of three variants of shampoo and conditioner: REVITALISTE which is infused with activated KCS, Biotin and Hyaluronic for normal to dry hair to enhance hair vitality and natural movement; SMOOTHIQUE with activated KCS and Rare Oil Complex for frizzy, flyaway hair to align, tame, and add control to hair strands; and RESILIENTE, which has activated KCS and Arginine for damaged or over-treated hair to reconstruct and fortify hair against damage (what I need!)

Complementing the shampoo and conditioner to complete the regimen are three hair treatments: the Intensive Hair Mask that hydrates and helps restore strength and elasticity of dry, damaged hair; the Beautifying Hair Oil which provides intense nutrition for enhanced shine and silkiness of hair; and the Anti-Frizz Serum that protects hair against frizz and flyaways.

Palmolive EXPERTIQUE^TM makes it possible for Filipino women to step out of their homes with salon-beautiful on a daily basis, giving them that added boost of confidence and making them more empowered to take charge of their goals, their achievements, and their beauty. Brand endorser and top model Maureen Wroblewitz shares, “Just like the majority of women out there, I too desire to have salon-beautiful hair everyday, and not just when I’m coming from a shoot or a runway show. With Palmolive EXPERTIQUE^TM, I am my own hair expert. I am able to take charge of not only my beauty, but my everyday too. With Palmolive EXPERTIQUE^TM, I can OWN IT.”

Now I don't have to worry about may hair because now I know I can take care of it even at home!

UPDATE* I already tried the Intensive Hair Mask and I loved how soft and fragrant my hair is!

PRICES:
Shampoo - 130 pesos (170ml) 6 pesos (12ml)
Conditioner - 130 pesos (170ml) 6 pesos (12ml)
Intesive Hair Mask - 195 pesos (180ml)
Anti-Frizz Serum - 250 pesos (70ml)
Beautifying Hair Oil - 195 pesos (30ml)

Lots of love
Alyssa ♥